Vireo Education
Teaching students how to get back to nature.
Renewing and modernizing an existing brand
Vireo is growing, and the next step in that growth was a fresh new brand to introduce its innovative learning tools to educators and administrators in new markets.
The team at Vireo wanted a new brand that consistently sent a message of innovation and educational leadership.
Our objective was to deliver and execute on a strategy that encompassed a full brand update and a website with CRM integration.
The Brand & Logo
Clean lines, flattened graphics, and bright colours brought to life their aim of innovative education approaches.
A comprehensive brand book empowered the Vireo team to harness brand consistency across all communication channels.
The Website
We developed an AODA-compliant bilingual website with distinct landing pages that catered to each of their two identified target audiences: educators and administrators.
Integrated with Hubspot for chat and email funnel capabilities, the new custom-design website is deployed on the Squarespace platform that never requires IT maintenance.
Featured Work
Building and executing a marketing full-year strategy to debut a new B2C brand and convert leads into customers.
Developing a brand strategy with an innovative website to showcase ground-breaking environmental technologies.
Creating an end-to-end Ecommerce experience, from Facebook and Instagram ads to a customized Shopify experience.