Figiura
Empowering confidence beautifully
Preparing a brand for launch
Figiura aims to develop the world's first bra tailored for augmented breasts. It planned to launch the brand and generate interest prior to a full Kickstarter launch.
Figiura was launching more than just a new bra, but a brand that is anchored in quality, sustainability, and alturism.
Our goal was to deliver a brand that exudes its core beliefs, and attract a following that will support the brand.
The Brand and Logo
We focused on creating a logo and brand using a consistent colour pattern that exudes its avant-garde approach to function and form.
We delivered the brand book to empower the team at Figiura to stay consitent in their branding and messaging across all channels..
Digital Assets
We delivered digital assets for Figiura to use in all physical and digital marketing in the future.
As Figiura continues towards launch, consistency is key.
Launchkit Page
A successful kickstarter requires a strong following of backers, ready to commit to the opportunity to support a brand they believe in.
Leveraging Launchkit's landing page, we helped tell Figiura's compelling story to build a funnel for dedicated supporters as it navigates its impending launch.
Featured Work
Designing a new refreshed brand and a customized email funnel to convert leads into customers.
Building and executing a marketing full-year strategy to debut a new B2C brand and convert leads into customers.
Creating an end-to-end Ecommerce experience, from Facebook and Instagram ads to a customized Shopify experience.