Bethesda Services
Improving the lives of children and adults with special needs.
A digital presence that needs to stand out.
New government funding model meant Bethesda needed to pivot to market directly to those seeking care, and their digital presence needed to be as welcoming as their services.
Bethesda's entire digital presence, from website to social media, needed to attract families and clients seeking care in the community.
The primary objective was to build a digital presence that not only provided information, but was also the first step of their brand-new sales funnel.
The Website & 3rd Party Tools
We developed a multilingual website with distinct landing pages that catered to each of their three identified target audiences: caregivers of children, caregivers of adults, and donors.
Custom Clinical Database App
Bethesda clinicians and caregivers have specific behaviours they track for their clients. Their previous system of spreadsheets suffered from data disparities because of a lack of a standard data schema.
We built a custom application using AWS serverless components that standardized data capture, and on-demand analytics and charting so clinicians can act on changes in client behaviour as it happens.
Membership System
Bethesda wanted to provide an easy-to-use and navigate interface to offer their scheduled services to caregivers and clients.
Leveraging Wild Apricot, Bethesda was able to offer a full calendar of events for their clients with built-in self-serve functions for event signups.
Awareness Campaign
We developed an awareness campaign around the theme of "intuitive", with consistent branding across digital and physical assets.
Featured Work
Building and executing a marketing full-year strategy to debut a new B2C brand and convert leads into customers.
Developing a rebranded identity and a fresh website to introduce users to the fastest ISP in Canada.
Designing a new refreshed brand and a customized email funnel to convert leads into customers.