Get More Time In Your Life: Why We Choose Squarespace Over Wordpress
Ever google "Wordpress vs Squarespace" and feel overwhelemed by the search results?
This is a never-ending internet argument that pits two camps: Wordpress experts vs. Squarespace fans, against each other in a battle for webpage building supremecy.
There are so many arguments for each of the platforms, and I'm simply not going to rehash every argument that's scattered on every designer and agency blog. I will give one reason why we choose Squarespace over Wordpress, every single time.
What you Get from Squarespace is More Time
Our clients rely on us as digital marketers and designers to boost the business, build their brands, and ultimately achieve their objectives. Some objective are financial, and others are more exposure-centric. Ultimately, we're asked to deliver results for our clients.
We have to ask ourselves: Do we spend all the time we can focused on delivering results, or do we split our time and mindspace on things that don't move the needle, like upkeep and maintenance?
At the end of the day, Squarespace gives us time and freedom: time to work on things that matter and freedom from the minutia that doesn't. We can focus on delivering for our clients because things that don't bring value, like maintenance and upkeep, is managed by Squarespace itself. This is the percentage of time, broken down by week, on the things we would do for our clients:
0 hours on server hardware maintenance
0 hours on operating system and web platform patches
0 hours security updates and platform updates
0 hours worrying about caching, memory usage, and other resource constraints
0 hours worrying about vulnerabilities like brute-force SFTP attacks and cross-site injections
100% of our time and mind space working on things that grow the business like site design, integrating CRMs, fresh content, and everything in between
For Marketing Websites, "Full Control" Can Become a Vice
A common refrain for those who adopt Wordpress for their client sites is that it gives full control over the site, from the underlying code to the infrastructure that powers it. For the vast majority of businesses, our experience is that there is little to no functions sacrificed by giving up the "full control" that comes with Wordpress, and "full control" often ends up adding unnecessary complexity.
Ever heard of tech debt? Running a Wordpress site without the right people to maintain and document the entire stack is an express train to tech debt.
The KISS Principle Makes a Lot of Sense for Website Builders vs. Wordpress Stacks
For the vast majority of clients needing a beautiful, functional, and effective sites to start building their brand, powering their funnel, or dabble in Ecommerce, webbuilder platforms is a great way to "keep it super simple" to start building without giving an iota of thought to things that get in the way of measurable results you're looking for.
Ready to start spending 0 hours of your week worrying about website maintenance and 100% of your time on growing your business? Give us a call and we'll chat.
Author
Ray Lai is a managing partner of Promentum Technologies, and has been storytelling with websites for two decades. He’s an AWS certified solutions architect, and a Shopify certified solutions partner.